June Kia Soul Sales Soar at Portland Kia Dealership

Portland Kia consumers have enthusiastically responded to the clever new Kia Soul ad campaign featuring dancing hamsters. Maine’s leading Kia dealer, Bill Dodge Kia, has reported an increase in Kia vehicle sales overall and in the 2010 Kia Soul specifically.

Kia Motors America recently launched its popular “This or That” commercial, which features urban hamsters in hooded sweatshirts rapping about the 2010 Kia Soul, which is available at Maine’s top Kia dealership, Bill Dodge Kia. The catchy ad has also gone viral on YouTube since it launched in late May. There’s just something about blinged-out rodents dancing down “Hamsterdam Avenue” that makes Portland Kia shoppers smile. Portland Kia dealers also love the hamster campaign. Selling Maine consumers a great car backed by America’s best warranty is even more rewarding with a little humor injected into the process. Some Portland Kia Soul shoppers have even visited Bill Dodge Kia requesting to drive the hamster car.

Bill Dodge Kia is finding out that indeed, the ads resonate with its Portland, ME audience. Maine’s #1 Kia dealership has experienced a surge in sales of the already popular Kia Soul, and Kia’s growth overall is strong while many of its competitors continue to struggle in the current economy.

In June, Kia Motors America’s retail sales surged 45% over the same period last year. While Ford , General Motors, and Toyota  also posted smaller year-over-year increases in June, their sales fell from May by 11%, 13% and 14%, respectively. Kia’s rose 1.5% month-to-month.

Nationwide,  80% of Kia dealers  have sold out of the Kia Soul. Kia’s new marketing strategy has attracted a new generation of Kia drivers in Portland. The Kia Soul is well on its way to becoming an iconic vehicle, especially with young drivers.  2010 Kia Soul, perhaps partly due to the brilliant dancing hip hop hamster ad campaign, has started a Kia revolution in Maine. Contact Bill Dodge Kia today at (877) 583-6175 for more information on the Kia Soul.

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